Lowr is a sustainability startup who’s all about helping companies track and lower their scope three CO2 emissions from employees and fans. They needed help to design and launch their proof-of-concept app to their initial cohort of customers and investors.
To begin, we created an experience definition and prioritised their feature roadmap based on several months of anecdotal sales insights and customer feedback on their prototype website. Then, I designed a high-level gamification and reward model for the product and drafted a set of low-fidelity wireframes to bring the experience to life and understand its navigation and interactions.
While the development team scoped these features, I created a set of high-level moodboards and a light UI component library that offered consistency and speed to the development process. Then, through a series of two-week development sprints, we built the native apps, a web portal, and launched them to customers.
WORKSHOPS
UX/UI
DIGITAL PRODUCT
DESIGN CONSULTING
“Working with Kristel is an absolute pleasure. She goes above and beyond to provide both strategic advice and creative direction.”
— Chloe Sweden, Lowr founder and CEO