Nearly everyone dreams of owning a home, but a complex, daunting mortgage process stands in the way. Citi Homeownership is designed to inspire and educate home buyers and help them realise their dream.
The backbone of the platform was a streamlined design system based on friendly, informative content. We simplified complex concepts like APR and debt-to-income ratio, and built tools for customers to weigh options and track their application. To bring the platform to life, we captured images of homes inspired by trends in interior design and architecture that would appeal to the lifestyles of our target audience.
DESIGN DIRECTION
ART DIRECTION
