Goldfinger are a social enterprise who designs and crafts beautiful furniture and homeware. Despite high-quality craft and impeccable sustainability creds, their brand reflected a bric-a-brac reclaimed shop rather than a bespoke design and joinery practice. The challenge: make their brand appeal to architects, interior designers and high-end retailers while not losing their down-to-earth, vibrant energy.
Goldfinger’s new brand expression reflects their deep reverence for wood, forests and the natural world. Their logo, inspired by the maker’s marks of the Arts and Crafts movement, takes the shape of a tree, while the circular shape that forms the bowl of the G references the circular model at the heart of their business.
Their tagline has multiple meanings: “Made” speaks to their craft and joinery practice, and their belief that making with your hands promotes wellbeing and joy; “for good” reflects how they value their community and the planet, but also that their furniture’s made to last a lifetime.
Goldfinger’s new nature-inspired colour palette offers flexibility for bold colour blocking or subtle tone-on-tone combinations, depending on the application. A new suite of typefaces bridges the gap between a high-end luxury feel, and the friendly, down-to-earth tone that they are known for bringing to their projects. A set of graphic textures, also inspired by wood, finish out their distinctive look and feel.
Since rebranding, Goldfinger has built new partnerships with Soho Home and Tate Modern. They’ve launched a collection at Selfridges, as well as online retailer Curio. They’ve been named one of Walpole’s Brands of Tomorrow for 2023 and their projects and collections have been featured in Elle Decoration, Wallpaper, dezeen and more.
BRANDING
DESIGN CONSULTING
PRINT DESIGN
